Roku Inc. has a bigger ambition for 2014. Instead of just providing set-top boxes that connect TVs to the Web, Roku will be integrating its software directly onto TV sets thanks to its new partners. Chinese electronics manufacturers TCL and Hisense are the companies that will build and distribute the Roku TV.
These companies have their work mapped out well. Managing the software and delivering streamed content will be Rokuís job while TCL and Hisense will focus on making the hardware.