Hewlett-Packard is one of the most trusted names when it comes to printing solutions. But, even though that’s the case, HP’s sales continue to suffer. And the economic crisis isn’t helping either. So, to recoup their losses and attract more clients to their imaging and printing solutions, a redesign came on the cards. Brand Engine, the leading branding and design consultancy, conceptualized a new look for HPs imaging and printing solutions. Thorough discovery and analysis were done to ensure that Brand Engine comes up with the branding that will really show off HP’s dynamic qualities.

After a period of study, Brand Engine finally came up with the perfect branding. The result is an authentic, meaningful, and memorable brand story that perfectly shows off HPs qualities as an excellent innovator and leader. All this is evident in the packaging that is aimed to appeal not only to the adult consumers but especially to the younger techies out there who make up a big percentage of the global consumers.

Take a look at the picture. Personally, I give a thumbs up for HP’s new packaging. Tell us what you think.