Apple’s iTunes is the most popular online music retailer and digital media player at this time. Last Wednesday, Research in Motion unleashed the Blackberry Media Sync to allow users to easily transfer DRM-free music files from iTunes to their Blackberry handsets, in the Blackberry Pearl and 8800 series smartphones to be exact. Take note that the songs that can be transferred are those that are not protected by digital management rights or DRM. Furthermore, the kinds of files that can be transferred via Blackberry Media Sync are wav, mp3, m4a and aac. This software by RIM is now available for free download from their site. Aside from songs, Blackberry Media Sync also transfers album artwork. Remember though that it only works with Windows XP and Windows Vista both in 32-bit.

Are you wondering how the Blackberry Media Sync actually works? This simplifies the download process of the songs that you want from iTunes. Rather than downloading individual files, users can now transfer whole iTunes playlists or collections to their Blackberry phones. This is minus the hassle of transferring individual files that usually takes a long time.