Which one do you prefer, new generation Blu-ray or HD DVD? At present these are the two competing high capacity disc technologies. Their competition for supremacy is hot and their respective supporters are on always on the go in developing players to meet the market’s demands. Toshiba as one of the primary promoter unleashed three new entry-level HD DVD players. The HD-A3, HD-A30 and the HD-A35 are the new players to look forward to. These third generation players are slim and smaller than their predecessors.

The HD-A3 is the first in the line-up that features a 1080i output. The HD-A30 is more sophisticated than the first one with the 1080p support that can deliver 24 frames per second with the so-called “CE-Link” feature. The ‘CE-Link” feature enables user to turn on the TV and player at the same time. The third one, HD-A35, is the most sophisticated player with its “Deep Color” support on HDMI. It also contains 5.1 channel analog audio and High Bit rate 7.1 Audio.

The high-end HD-A35 selling for $499.99 and the HD-A3 for $299.99 will be available in October while the HD-A30 ($399.99) will have an earlier release in September.