Another offering in the mobile phone department has been let out, this time from LG electronics. This product is actually a collaboration of two well-known brands – LG and the other is Italian fashion house Prada. They fondly call it the Prada Phone or KE850. Obviously the name Prada phone has a much nicer ring to it.

No big name wants to be left out from the technological race that is why this multimedia handset has been designed with a 3-inch touchscreen and take note- it has no keypad! Yup you can just operate it via touchscreen. It is packed with an MP3 player, video player and document viewer. Well you can see that this phone is capable of multitasking, do everything you need or want to, whether music or messaging. Capturing photos and video is certainly achievable with the 2 mega-pixel cam installed. The LG Prada phone supports Bluetooth and USB 2.0 connectivity.

There are rumors circulating that this KE850 will rival the iPhone. It’s going to be another wait and see whether this KE850 or LG Prada will get grabbed faster than the Apple’s iPhone when it’s finally goes on sale in late February, this year of course. First hit will be for $US780 in European countries and next in Asian countries.