Dell’s Recall: Largest in the US

Dell battery

Dell Inc., the world’s biggest PC manufacturer ranked by Forbes magazine as the 28th largest company in the US by revenue, is going to recall more than 4 million laptop computer batteries—the biggest computer-related recall in the US so far. The company told last Monday that the batteries may overheat and cause fire. Although there were no reports about Dell laptops causing serious injuries due to overheating batteries and although there were only 6 cases of Dell laptops bursting into flames in the US, the company deemed it necessary to recall the batteries to ensure safety of customers.

Some analysts say that Dell’s recall could hurt the company’s reputation and standing in the market. Dell chairman and founder Michael Dell is however confident that the said recall won’t have a great impact on its business. Other analysts believe this is possible adding that Dell could in fact benefit from it since they are the first to recall the batteries, which are also being used by other manufacturers.

The recall is part of Dell’s efforts to improve its customer service. Based on the recently updated American Customer Satisfaction Index, Dell improved as its rating jumped to 78 from 74, its lowest rating since 1998.