The beginning of this New Year 2006 has already started with two giant companies changing their logos to redefine their brand name identities; however it seems that redefining brand name identities has a new definition this year!
Intel was first to change their logo to a new one that I don't think its worth $2.5 billion! And today I discovered that Kodak unveiled its new logo...

What's interesting is that both Intel and Kodak logos have lots of similarities which raise a question about what are the new definitions of redefining brand name identities?!