Remember those "Friendship" bracelets we used to make back in our school days? They were cool and it seems they still are!
A couple of blocks put a twist on ordinary braided string bracelets from Costa Rica and made a simple thing into a full fledged business.
"Pura Vida" means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle.
No two bracelets have the same combination of colors or charms, they're unique and it's difficult to find two that are the same. So, when you choose one for yourself, it'll be uniquely yours.