I read that Elizabeth Arden’s Mediterranean Breeze perfume is due this August. I’m intrigued as to what this new perfume has to offer. Well, this Mediterranean Breeze is actually a reinvention of the Mediterranean perfume launched by the brand last year. Mediterranean Breeze is a limited edition perfume available at $57. Looks like I’m going to like this particular Elizabeth Arden perfume because it is a light and sweet scent. The predominant essence of the Mediterranean Breeze is white nectarine, bergamot and sparkling grapefruit.

Avon is launching a new perfume this fall. But contrary to what you’re thinking, this upcoming fragrance is not for women but for men. And the new men’s perfume is called Patrick Dempsey Unscripted. Avon developed this perfume together with esteemed actor Patrick Dempsey. Patrick thanks his wife Jillian, an Avon consultant, for opening up the chance to create his own cologne line with Avon. He was involved one hundred percent in making the perfume particularly with the name, notes and the packaging. His cologne is a mixture of fresh aromatic cardamom, black cracked peppercorn, crisp lavender and fig. Dempsey found it fun because he and his wife toiled side by side in making the perfume.

"Image removed by request from the advertising agency that is in charge of advertising Jessica's new fragrance."

Jessica Simpson is really busy these days. Aside from her upcoming country album, this dame has been busy developing her new fragrance. This new fragrance is already ready to be unleashed in the fashion world. Yes, once it’s out you might want to check out Jessica’s new Fancy perfume. Fancy is the product of Jessica’s collaboration with Parlux. The name sounds familiar because it is also the one responsible for Paris Hilton’s scents.

Jessica said that Fancy is a special fragrance that is personal, whimsical, playful and romantic. One of the main ingredients in this scent is Jessica’s favorite - Gardenia. Fancy is exactly as Jessica wanted it to turn out – a fragrance that can be worn in almost any occasion whether it’s gown day or jeans day.

Check this out! It’s another celebrity perfume on the way. Next year you have to watch out for a new line of perfume from businesswoman/celebrity Kim Kardashian. Her line of perfume is expected to come out in May 2009. Kim said that since she was a kid it has been her dream to have a perfume business. Well, looks like you’re finally making it come true girl! She added that her mom is a big influence in her interest in perfumes. It was her mom who introduced her to a famous perfumer who sparked her interest in the trade. Her fragrance will be created in partnership with Wave Fragrances. The first countries to have her perfume are USA, UK, Japan, Germany, and Australia.

Rumor has it that Angelina Jolie is going to follow in the footsteps of Sarah Jessica Parker, Jennifer Lopez and Christina Aguilera and will soon release her won line of fragrances.
Jolie may be teaming up with French fragrance house, Coty, to release a fragrance that captures the Jolie essence and encapsulates her!
Angelina will surely be very hands-on when it comes to creating and cooking up the fragrance.
Would you want to smell like Angelina Jolie? I'd like to try!

It’s not just Mariah Carey and Gwen Stefani from the music world who takes a great interest in fragrances. Guess who is joining them? It’s no other than rapper, singer, and actress Queen Latifah! Parlux Fragrances, Inc announced today that it has signed a licensing agreement to launch the first fragrance from Queen Latifah. Her fragrance is set to launch in the U.S. in the Fall 2009 and internationally after.

Queen Latifah is a woman who is suitable to launch a fragrance because of her philosophy. According to her “I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality; it's how she embraces her body, her mind and her strength."

I’m wondering what Nicole Kidman might be feeling now that she has been replaced as the face of Chanel No. 5 perfume.
Taking her place is the attractive 29-year-old French actress Audrey Tautou. You might have seen her before in the movie 'The Da Vinci Code'. With this important step, she will be lined up with icons who have modeled for Chanel No. 5 like Marilyn Monroe and Catherine Deneuve.

Where Nicole is blonde, Audrey on the other hand is a brunette. It’s a totally marked difference once the new commercial for the said perfume is launched. Anyway, both ladies are attractive in their own right, no doubt about it.

Gwen Stefani is a very busy bee. This time she is spending most her time preparing for new hew line of fragrance. By September of this year, there will be five new fragrances from Gwen Stefani, in partnership with Coty fragrances. I admire her unique sense of style that is why I think the name of her new line of fragrance is quite unique. Gwen calls it the Harajuku Lovers Collection as inspired by her and her backup dancers/singers namely Love, Angel, Music, and Baby.

The Harajuku Lovers collection will have lovely and bright bottles in the shape of dolls. You have to check them out because each of the five scents reflects the traits of the person it represents from the Harajuku Lovers. The price, I think, is affordable ranging from $40 to $60. It’s going to be another line of interesting fragrances. If you feel the same be sure to check them out soon at Macy’s, Nordstrom, Dillard’s and Sephora.

By Raissa

I noticed that most perfume endorsements use female celebrities. But I think that’s all about to change because a male celebrity joins the line-up in perfume endorsement. He’s someone you all know about. Justine Timberlake is the new endorser for Givenchy fragrance for men. Justine will be the counterpart of Liv Tyler, who is also the face of the Givenchy fragrance for women. Justine’s fans all over the world will be glad to know that the brand will be releasing its new line of perfume this year.

Despite being in another turbulent moment in her life, Britney Spears’ fragrance is out for a new promotion. A limited edition of her famous “Curious” scent came out this January. The limited edition of Curious Heart Britney Spears is just something that teens would love to have. And truth be told, aside from being connected to Britney’s name the bottle itself is quite cool. The packaging is really fit for teens with its pink multi-faceted glass silhouette. And on the rim of the bottle you’ll immediately see the assortment of tiny hearts and flowers. On the middle portion are the hearts with wings spread wide. I especially like the magenta atomizer it has. When I was a child I was fascinated by perfumes that make use of atomizers.

As humans we are really endowed with senses that we should use to our advantage. The sense of smell in particular is very important, for me anyway since I adore scents! You’ll probably say that’s typical in a woman. Well scents add spice to life. Just imagine what life would be like if we cannot distinguish the different aromas wafting in the air. And it would be a great loss if we can’t experience a perfume like this J’adore Eau de Parfum from Dior, a perfume that’s truly an embodiment of pure femininity. Its scent exudes fruity and floral boquet that will make you think of magnificent and mysterious things.

Aside from America’s Next Top Model TV series, one of the reality shows that drew millions of viewers was Project Runway. PR’s previous season had ended way back and now its 4th season is ready to begin with Heidi Klum as host and with fellow judges, designer Michael Kor and Nina Garcia of Elle Magazine. In this season’s fashion competition, 15 contestants will vie for the first prize. 12 of these contestants will be eliminated from the competition and so only 3 will remain and will be able to participate in the New York Fashion Week. The big winner will receive $100,000 in order to start his or her own fashion line.

Shiloh…an unusual name right? And one that’s full of controversy. All people in the world know that this is the name of Angelina Jolie’s and Brad Pitt’s baby. But aside from being a baby’s name, Shiloh will be the name of an upcoming fragrance made by Symine Salimpour and her company Hors La Monde. A few months back Angelina filed a notice of opposition in the U.S. Trademark and Patent Office in order to protect her baby’s name. But after 5 months of legal battle, Symine Salimpour can now proceed with the completion of “Shiloh” as Angelina discontinued the legal challenge.

Shoppers usually base their decisions on what they see that is why in all products excellent packaging is very important. The image of that specific product is what will make the shopper gravitate towards it and check out what it has to offer. Well, correct me if I’m wrong of course. But this is what happened when I saw this Angel Caprice de Star perfume made by Thierry Mugler. The bottle itself is really unique, really shaped like a star from the base of the bottle up to its cap. It makes me think of the perfectly shaped star you put on top the Christmas tree every Christmas. Oh, what nostalgia! And speaking of nostalgia, Angel Caprice de Star will bring back childhood memories to you with its essence.