Katie Holmes will be the face of Tommy Hilfiger’s new collection, The Promise Collection.
This is not just a simple promotion of a line of clothing but it was designed to bring help to those who need it, especially in Africa, through Hilfiger’s role as Millennium Development Goal global leader. Katie agreed to team up with the designer because she said she was drawn to the project from the time she heard about it.
The collection is made up of clothing inspired by designs from different African countries and made from or use locally-sourced cottons. It is made in classic Tommy Hilfiger styles but in more vibrant colors akin to the African prints.
Tommy Hilfiger stores around the world will carry the collection and profits from the range will be invested back into the charity set up to help achieve the Millennium Development Goals – the Millennium Promise. It will also be made available online.
Katie has visited Ruhiira in Uganda, before she was made the campaign’s ambassador.