What’s with Reese Witherspoon these days? Well, aside from being busy filming her new movie “How Do You Know”, the 33-year-old actress is also preparing to launch her own perfume.
The fragrance named In Bloom will find its way in store this fall.
Created in collaboration with Avon Products Inc. for which Reese has been a spokeswoman for the past 2 years, In Bloom is reported to be Avon’s biggest scent initiative for this year.

So, how does Reese like her new role as a perfumer? She’s finding it fun and exciting; however she also considers its creation as a great personal experience. In Bloom is a scent that captures the woman that Reese is today – strong, independent, happy, and at the same time sensual, romantic, and alluring. I think I like this fragrance because I see in it the perfect blend of sweetness and excitement.

In Bloom is the outcome of blending materials that depict Reese’s Southern roots. It’s made up of gardenia, magnolia, jasmine, and Georgia peach tea leaves.

When released, In Bloom will be available in a $34 1.7-oz. eau de parfum bottle and a $59 1-oz. limited edition concentrate.
There will also a shower gel, body mist, body lotion available for $15.