Are you a regular customer at Asprey? If you are, you are probably well aware of the recent changes happening in this British label. The company is shifting its focus and is concentrating more on fine jewelry and leather goods. Hmmm, looks like it is goodbye to clothes and footwear line from Asprey. Things don’t look all that bleak; since the company will be concentrating on jewelry, all of us can look forward to more unique and really world-class jewelry made from silver, gold, and various precious stones.

This move was initiated by newly appointed president and CEO of Asprey, Robert Procup. This man was a big part in turning the company’s fortunes for the better when it suffered $160 million loss some years back.

Asprey previously produced exquisite firearms, but in an attempt to be more fashionable, this 200-year-old London firm expanded to clothing and footwear line. Keira Knightley was even hired as a model for Asprey brand.