I noticed that most perfume endorsements use female celebrities. But I think that’s all about to change because a male celebrity joins the line-up in perfume endorsement. He’s someone you all know about. Justine Timberlake is the new endorser for Givenchy fragrance for men. Justine will be the counterpart of Liv Tyler, who is also the face of the Givenchy fragrance for women. Justine’s fans all over the world will be glad to know that the brand will be releasing its new line of perfume this year.

Givenchy chose Justine not only because he’s a very popular artist, but because he’s also a real trendsetter who redefines fashion. This is according to Alain Lorenzo the President and CEO of Parfums Givenchy.

If you’re curious about the amount that went with the deal you’re going to have to content yourself with rumors. And as rumors have it, the deal involved figures in millions.