Despite her busy schedule, especially now that she is “on the way” Jennifer Lopez still found the energy and the time to launch her new clothing line at New York’s Fashion Week. JustSweet is her latest fashion line next to JLo and the higher priced line Sweetface. The debut of JustSweet last Tuesday was fantasy inspired complete with the silver sparkling runway in mint and pink colors.

In her JustSweet label Jennifer Lopez caters to the young generation with “classic inspiration with a funky spin”. The clothes are a mixture of sophistication for the young and fun and flirty feeling for the older folks. Different types of outfits were displayed on the runway, majority were minidresses and casual outfits. There were also sweaters with different patterns as well as boy shorts with hood. The outfit J Lo herself wore on the runway was a perfect display of the characteristics of her JustSweet label. In the runway she had on a one-shoulder look with bell sleeves and cropped jacket.

Jennifer Lopez’ JustSweet caters to the average woman that’s why its price range of $49 to $99 is easy on the pocket.