Everyone loves Louis Vuitton! And to add more to that feeling LV recently launched its new collection, aptly names as the LoVe collection. The launch was as grand as you can expect it to be and attended by fabulous people, one of them the gorgeous Scarlett Johansson who hosted the LV party last Thursday night. She was escorted by LV President and CEO Daniel Lalonde. And aside from hosting the party Scarlett Johansson also appears in the latest ads of this Love Collection.

Dying to know some items included in the new collection? Among them are the bags, tons of them in varying designs. There’s the tote bag made in canvas with embellished sequins and pearl letterings. The canvas tote is available for $1,150. However if you want a more glamorous-looking bag you can have the Satin tote that contains all silk linings and trimmings. It comes with the same price as its twin, the canvas tote. Well, the major player in the collection is the word LOVE which puts much emphasis on the LV Logo for Louis Vuitton. The Love design was created by Marc Jacobs exclusively for this line.