
Aside from Madonna, another big name and celebrity joins the Swedish clothing company H&M. For their summer beachwear collection Hennes and Mauritz teams up with international pop superstar Kylie Minogue! The swimwear line called “H&M loves Kylie” will be available at various H&M retailers all over the world by mid-May.
This new collection includes 15 styles featuring bright bohemian prints and shiny metallic - designs that are inspired by Kylie’s chic, sporty and glamorous persona. Aside form promoting their clothing line, H&M will also help out in a humanitarian cause because 10 percent of all the earnings from “H&M loves Kylie” line will go to international charity WaterAid, a charity that’s devoted to providing clean and safe domestic water, sanitation and hygiene education in deprived regions all over the world.
