In my growing up years, Bon Jovi was one of the rockers that I looked up to. The fact that he has an awesome voice and a handsome face to match made him so cool. And just lately, Bon Jovi teamed up with designer Kennneth Cole in a human cause. In order to help the homeless, Bon Jovi released new men’s fragrance collection called R.S.V.P. The launching and auction event was star studded; some of the personalities present were Howard Stern with girlfriend Beth Ostrosky, David Schwimmer, Richie Sambora and Petra Nemcova. Proceeds from the said event brought in $1M for non-profit organizations like the Habitat for Humanity, HELP USA and Philadelphia Soul Charitable Foundation that help out the homeless.

With his charismatic personality and strong presence, Bon Jovi is the perfect embodiment of R.S.V.P. R.S.V.P. and Bon Jovi match perfectly. This men’s fragrance is available in 3.4 oz and 1.7 oz Eau de Toilette, costing $59.50 and $45.00 respectively. If you want to experience this fragrance and at the same time help out the homeless then maybe you can join the bidding going on at rsvptohelp.org, it’s open until February 15. And aside from the fragrance, Kenneth Cole also designed Bon Jovi leather jackets. Proceeds from the jacket sale will also go to the non-profit organization HELP USA to further help out the less fortunate.

But if you don’t want to join in on the bidding, the R.S.V.P fragrance is available at Kenneth Cole’s New York Retail Stores as well as In Saks Fifth Avenue.