Guess who is the new face of Sony Ericsson? It is no other than your favorite tennis star Maria Sharapova. This ranked-5 tennis player will be gracing worldwide ads and promotion for various Sony Ericsson products. Her contract as ambassador for this well-known brand will last for four years. However, no details of the four-year contract have been revealed. This is noteworthy action because Maria Sharapova is the first to be become the brand’s ambassador. Sony Ericsson’s design team will be working closely with her in order to produce new products and accessories.

By having Sharapova, Sony Ericsson hopes to bring their brand closer to more people. Their combined reputation and expertise “aims to provide something new and something different to the customers all over their world” quoted from a statement made by Dee Dutta Sony Ericsson’s corporate vice president and head marketing.

From this standpoint, I think it is going to be a great partnership for both parties, don’t you think so?