The Nutella Ad is Banned

If you liked the Nutella commercial here’s bad news for you. You won’t be seeing it air on TV for a while. This TV ad is banned because it broke the advertising rules by giving misleading information. In the commercial, the nutritional value of the chocolate spread was exaggerated. Based on the voiceover that can be heard, “Nutella releases energy slowly, so it can be part of a balanced breakfast.” Also, the commercial stated that each bottle of Nutella is made from 52 hazelnuts, cocoa and the equal amount of one glass skimmed milk.

53 viewers filed a complaint with the Advertising Standards Authority stating that this commercial is misleading. The ruling stated that the spread plays a big role in having a balanced breakfast, which is not actually the precise. Because of these complaints Nutella’s maker Ferrero UK is banned from showing the ad.

In defense, Ferrero UK said in a statement that they did not intend to mislead customers and that they have been correct in the nutritional information that they gave regarding Nutella.

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