I think Calvin Klein’s launch of its new perfume Secret Obsession will definitely be a hit. People are bound to watch out for it because even its TV commercial is making waves, so hot that it’s been banned in American TV. This ban is due to the nipple slip shown by Secret Obsession model Eva Mendes. The black and white TV ad shows a nude Eva lounging in an unmade bed. She also appears to be swathed in a sheet. Then she titillates viewers even more as she whispers, “Between love and madness lies obsession. Love…madness. It’s my secret.” Just somewhere along the bed scene, Eva accidentally let a nipple slip!

Calvin Klein people are not worried by the ban. In fact, they also believe that it might work in their favor. Calvin Klein president Tom Murry believes that the commercial is perfect for showing the true essence of Secret Obsession. The controversy of the ban is likely to fuel more anticipation in consumers and to more sales as well.

An edited version of the commercial is in the works so U.S. viewers will still be able to see it. The original one however will continue to be shown in other countries.