What better way to market a product, than to feature a famous, hot star for the ad campaign?
'Lost' actor Josh 'Sawyer' Holloway is going to be the new face of Davidoff Cool Water this summer.
The ad will hit screens & magazines everywhere in the world in July, except in North America! That's strange! Some other famous hunk will be on the ads in the US.
The ads were shot with Holloway in Hawaii, with the ocean as the background.
According to Women's Wear Daily, Josh says: "The water in Hawaii is phenomenal; on a daily basis, it can bring tears to your eyes with its clarity and color."