Indian based company Tata has recently purchased luxury UK based car manufacturers Jaguar and Land Rover from car giant Ford. After months of negotiations since June 2007 India’s biggest vehicle maker has paid $2.3 billion, almost half the figure Ford paid for the duo, to assume control of the two firms.
The purchase will allow Tata to expand its growth in the automobile market outside of India and gives it the power to compete at a higher level with international competitors. The take over is made intriguing by the contrast between Tata and Jaguar. Tata in January released the world’s cheapest car in the Nano, which was priced at $2,500, where as Jaguars starting price for the new XF is more than $64,000. The Hybrid product of this takeover is one of the most highly anticipated developments in the car industry and, as Tata have shown, one of the most unpredictable too.
By Guest Writer Christopher

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