Melody's 'Bitter Truth'!


Melody new Hamzawi TV ads

Some say that we -and by we I mean the Arab world- don't know how to market effectively and cleverly! Well 'Melody' is making those who make these claims eat their word. The 'Melody' corporation which runs several channels including 'Melody Hits' and 'Melody Aflam' have utilised no other than youtube to market its newest channel 'Melody Drama'. The marketing has come in the form of a series of hilarious adverts disguised as 3-4 minute sketches! The sketches follow a cruel CEO, his weird -but talented- advert director, and struggling actors through a series of genuinely funny situations.

It gets better: the man playing the CEO is the one and only Gamal Ashraf Marwan who is Melody's actual CEO and a billionaire so it's no wonder he has the part down to a tee. The campaign which started on TV now has more than 2.5 million views on youtube which isn't much compared to Bieber's 246 million views but for the Arab world it's a great start.

Honestly I have major respect for the 'Melody' group's ingenious work and I think their new channel will do very well!

7 Comments
  1. tam | July 29, 2010 3:45 PM | Reply

    they r extremely lame!!!! and seriously how can people watch such non sense

    tam
  1. Cupcake | July 29, 2010 5:50 PM | Reply

    these ads are very funny and i like them very much
    thank you melody for the laugh :D lol!

    Cupcake
  1. Iman | July 29, 2010 8:41 PM | Reply

    OMG I love their commercials!!! They are super funny and I even have to say even funnier than the US commericals. GO ARabs!!!

    Iman
  1. zuzu | July 30, 2010 1:19 AM | Reply

    begadd!!! ONly God knws how many times i watched them all lool I LOVEEEE THEM!!!! I LOVE THE OLD MAN AND I LOVE THE OLD MELODY GIRL JULIAA!!! HEHEHE

    YA HANAN EL UM, A7DOUNNN

    YA ROU7 MAMA....A7LEM!! LOOL

    zuzu
  1. rawan x | July 30, 2010 11:49 AM | Reply

    they are to lame:/
    and they get too dirty! i mean, what do u love in them? there just plain g.a.y :)

    rawan x
  1. alyaastar | July 30, 2010 7:59 PM | Reply

    I think it is funny....original....excaiting..crazy....it is the first time in arabic tv we have something to compet the west in this powerful way....I heard that it is the third year on the raw that melody won the best commercial compaighn in the middl est..

    alyaastar
  1. maha | August 1, 2010 11:00 PM | Reply

    agree with tam
    these commericals are full of bad hents
    and local words And sorry!!!!cheap women!!!
    & too long to be watched
    i prefer to watch good decent commericals in a minute rather than watching cheap ones like Melody's
    Just look to al Baraka belShabab commericals so classy,decent and give a good messege...


    maha
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