Adel Imam was a guest in the famous show of Hala Sarhan on Rotana channel a few weeks but it seems that this show caused a lot of tense between both of them. The reason is that Hala Sarhan promised El Za’im that the show will be divided into 3 episodes but Sarhan fragmented it into 8 episodes that included very long advertising breaks.
Adel Imam said that this wasted the value of the interview and the audience got lost. He also stated that the reason behind this is to make more money since Rotana already made a lot of publicity for the show through billboards that where placed in high traffic areas like El Mehwar and 6th of October Bridge and actually gained like 12 million EGP from the advertisement.
je ne regarde plus l'émmition de hala sarhane,depuis lentemps déja a cause de la publicité.trop de publicité.
I really feel sad to know that the war between Emad Adib and Hala Serhan is still going on after it started more than a decade ago.But it seems that business has its own unique principles. As to our beloved artist Adel Imam, fragmentation of interviews is a business decision.The question he should ask himself and answer fairly is: Did Rotana's fragmentation of his interview distorted his answers or affected his popularity or enhanced them? Is it a matter of an inflated ego? Why he denies the right of Rotana to do more business with his interview, while he turned agaist Hala and rushed to sign a contract with the obviously shrwed businessman Emad. I believe that what matters here is the future performance of Adel Imam. I hope this undeclared war between Emad and Hala wnds, and they both understand what I mean.